About —
Hyssop Floral, based in Grand Rapids, Michigan, was founded by Hayley Hungerford in 2019 and is now co-owned with her husband, Zachary. After five years in a home studio, they opened their first brick-and-mortar location in 2024.
Passionate about connecting with their community through floral design, they prioritize sourcing from local growers and supporting brands that share their values. Together, Hayley and Zachary handle all aspects of the business—from designing and consulting to gardening, teaching workshops, and managing the studio—bringing beauty, intention, and connection to every arrangement.
Photos, Julian Navarette
Flowers have a unique ability to evoke a sense of belonging.
Our designs honor each flower, reflecting the calm and natural beauty of the garden. Flowers inspire a sense of belonging and spark moments of quiet wonder, expressing emotions often left unspoken. We are drawn to the subtle energy within each arrangement—a gentle reminder of the forces that move us.
“Hayley and Zachary are true artists in every sense of the word. Their deep care for both their craft and clients can be felt in the intentional selection of floral elements, all the way to the curation of vessels, space, and the larger design experience. Hyssop Floral leaves me in awe every time I have the chance to work alongside them. Their work is expansive, timeless, joyful, and always wonderfully curated for the project at hand.”
-Annie Brinkman, Studio Wes
At Hyssop, we believe in nurturing genuine connections and a welcoming spirit of hospitality.
We craft floral compositions that enhance spaces with beauty, harmony, and intention.
Each design is an expression of elegance and care — highlighting the natural movement and grace of every stem.
We favor delicate, poetic blooms with a natural, windswept elegance, often gathered at varying stages of opening and paired with unexpected details.
We embrace colors that highlight the natural beauty of each bloom, from subtle shades to vibrant tones, especially in seasonal arrangements that move and flow with the environment. Minimalist at heart, we also delight in creating rich, abundant designs—always mindful of sourcing and the harmony between flowers and their vessels.
Kind Words
Natalie & Kyrell
“Hayley and her team brought our floral dreams to life for our small, intimate wedding. Planning from out of state made it tough to find someone who truly matched the style we had envisioned—but from our very first call (and her amazing design deck!) we knew Hyssop was the one. Hayley and her husband have the kindest, calmest energy and were such a joy to work with. They patiently answered all our questions and made the whole process feel so easy.
They took our Pinterest board and turned it into magic—creating the most beautiful ground florals that looked like they were naturally growing right from the earth. It felt like we were at a whimsical garden party! Hayley’s design style is thoughtful, unique, and truly special. And the flowers? So fresh that they lasted over a week after the wedding!
If you’re looking for a florist who truly gets it and pours care into every detail, you have to book them.”
Adam & Dana
“We and all of our guests were blown away by every detail. From the elegant arrangements, bouquets, and boutonnieres, to the amazing display at the ceremony and dinner... Hayley took our nebulous direction and delivered what we could not put into words. We are so pleased.”
Eunice I.
“Today, while exploring the neighborhood, I stumbled upon this gem: a small floral design studio. I felt the artistic and thoughtful spirit the moment I stepped inside. I initially did a quick loop around the store because I was picking up something from the bakery next door, but I was compelled to return for a second look to purchase a flower arrangement and a candle.
Their arrangements have a wispy, ephemeral beauty. Make sure to step into their back room to see the ready-made arrangements they have available. I wanted to take everything home, but I limited myself to just one. It now has a spot in my apartment that has instantly elevated the space. They also offer a lovely collection of unique gifts, cards, books, candles, and other goodies—perfect little rewards for anyone who takes the time to wander around their shop.
A note about the owners: they are true artists and masters of their craft. As I was walking out, I received a brief summary of the individual flowers in my arrangement. They also warmly thanked me for my purchase and even offered to walk the arrangement to my car. It felt like I was adopting one of their children. I love their warmth and generosity!”
Maggie & Kyle
“Hayley and her team made our floral dreams come true in the most magical way on our wedding day. From the very beginning, Hayley was an absolute joy to work with—kind, thoughtful, and attentive to every detail. She brought our vision to life with such beauty and grace, and the final result truly took our breath away. We are endlessly grateful and couldn’t be more in love with our florals.”
Brandon
“The only thing more beautiful than their unique, often native arrangements are the owners themselves—a lovely couple who are knowledgeable, passionate, and truly dedicated to their craft. Their care and artistry are evident in every piece, and the shop itself is a charming little space with a great walk-in cooler! Shop local and discover some of the most unique arrangements in Grand Rapids.”
Katie & James
“Everyone at our wedding was in awe of Hyssop's designs. The florals were STUNNING! Not only is Hayley a wonderful person and easy to work with, but she is also extremely talented, organized, and visionary. After just one conversation, she created a whole vision board for our wedding and truly made our dreams come to life. We were so thankful for how easy Hayley made the entire process, we cannot recommend her enough!”
FAQs
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Our availability for weddings and events in 2026 is nearly full, but we’re thrilled to begin bookings for 2027!
If you’d like to work with us, we’d love to hear from you—please don’t hesitate to get in touch.
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We typically book weddings about a year in advance. Inquiring early gives couples a better chance of securing their preferred date.
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To provide the highest level of creativity and quality, our full-service wedding floral and candle decor packages generally begin at $10,000. We understand that budget is an important consideration, often influenced by guest count and overall vision, and in some cases, we may be able to accommodate smaller-scale floral designs in the $8,000–$10,000 range.
We thoughtfully limit the number of weddings we take on each year, allowing us to dedicate our full attention and expertise to every couple and deliver a truly personalized experience.
We look forward to exploring your wedding floral vision in more detail.
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Our arrangements cultivate an atmosphere of elegance, warmth, and intimacy, reminiscent of a refined dinner gathering. Each design invites curiosity and connection, featuring beautiful, unexpected blooms that delight and inspire.
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We’d love to hear from you! Simply fill out an inquiry form and share what you’re hoping to learn from us.
For us, creating with flowers is both a meditative practice and a way to celebrate beauty, possibility, and the joy of making.
We find inspiration in the unexpected—on walks, in nature, and in the subtle ways flowers grow and adapt. Gardens, the changing seasons, and connections with other artists continually spark our creativity.
Our values bring purpose to our work and foster meaningful relationships.
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We communicate openly and honestly, building trust and reliability with our clients.
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We honor nature and aim to work in harmony with it. While creating beautiful experiences for you, we remain mindful of our impact on the environment.
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By fostering a positive and compassionate presence, we help ease any fears or anxieties you may have, supporting you every step of the way.
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Through collaboration and our design philosophy, we guide your choices toward meaningful and impactful results.