Designing florals for a few photoshoots working alongside KLH Custom Homes has given us an exciting opportunity to see our flowers in harmony with striking interiors.
After several years designing florals for weddings and events, we have always dreamed of having an opportunity to provide florals for other art-focused occasions as well. KLH has such an amazing portfolio of interior design work and custom builds. We are always marveling over the texture of their tile choices, the clean shapes, their attention to natural lighting and their respect for negative space… these are details we also consider when approaching floral design.
To be in the company of Liz, her incredible team and their photographer Diana Paulson Lineaphoto.com, was an insightful experience. Watching the way they work for the duration of shoots, serves as a reminder of the importance of simplicity. The use of one flower type in a vase, enhanced by repetition, becomes something greater in its effect. It’s meaningful to interact with a singular flower type and to experiment with layering the blooms creates a unique impact. In wonderfully, deliberately refined spaces, providing simplistic floral stylings in designer vases, or arranging something a little more wild and gestural can offer balance. As artists, we love to experiment with color, shape, texture, depth, movement and scale. Knowing full-well the space would lend purpose, stepping outside foraging for the most poetic foliage can be just what the space and image needs.
“Working with Hayley this past year was a wonderful experience. She came right alongside our team as we worked to style interiors + select corresponding florals, and was quick to adapt based on the vision for a space, or a specific need (ie: running outside to find just the right wild branches!) She also came prepared – vessels, floral colors + shapes that matched our aesthetic, etc. Her quiet, willing and sweet nature was an asset to have on set.” -Liz Hoekzema, Owner/Designer of KLH Custom Homes
We sincerely hope to work with Liz again next time KLH plans a shoot. It’s a life-giving experience to work with other creatives and to see how our flowers inhabit different spaces.